It sounds simple, keep your eyes on the road, but sadly there are many people in Norfolk who get distracted very easily.
That was Norfolk County OPP’s Constable Andrew Gamble, talking about the latest campaign launched by the West Region OPP.
The goal is to reduce accidents caused by distracted driving.
While cell phone are a common distraction, anything that can take your eyes off the road could lead to tragedy.
Drivers caught being distracted behind the wheel will face strict penalties as police take a zero-tolerance approach.
Last year, 45 people died in crashes linked to inattentive driving in West Region, a sharp increase from 15 deaths in 2023.
Across Ontario, 80 people lost their lives in distracted driving-related accidents, up from 57 the previous year.
But distractions can happen outside of the vehicle as well, with pedestrians being asked to be mindful.
By staying focused, drivers can help prevent accidents and save lives.