The 21st Annual Robinson Motors Christmas Wish Campaign is back on 98.9 myFM starting on Monday.
If you are new to the area, Robinson Chevrolet Buick GMC Managing Partner Brad Scherer goes over the details.
When Scherer took over the dealership a few years ago, he immediately jumped in wanting to keep this tradition alive.
What he didn’t expect was the outpouring of community support that come with it.
There are a lot of great stories of grandparents calling in to get buy a present for some kids the same age as their grandchildren, or people with personal connections to REACH growing up who want to help out.
There is also a lot of local businesses who see the need and say “we’re on it.”
One thing Scherer has noticed over the years is the range of gifts.
While many people would expect that “baby doll” for a little kid, it’s the gifts for the teenagers on the list that always gets to Scherer.
Starting on Monday, we will be saying names of kids and the present they are after on air.
Sherer is encouraging anyone listening who wants to help out, jump in.
We will be saying a Christmas Wish Monday to Friday, from 9 a.m. to noon and then 1 p.m. to 4 p.m., and all you need to do is give us a call at 519-426-7700 extension WISH.
Written by Matt LeBlanc